About

Calise and Sedei is a fully integrated creative branding agency with offices in Dallas, TX, and Denver, CO. The Agency is principal owned and operated, and offer clients services such as:

  • Strategic Brand Positioning
  • Advertising
  • Interactive Marketing
  • Database Marketing
  • Media Planning & Buying
  • Point of Purchase
  • Change Management
  • Packaged Goods Expertise

History

Charlie and Don started the agency in October 2001, about a month after 9/11 and right before the demise of MCI and Enron.  Probably not the smartest time to start an agency.

Since that time, the agency has amassed a staff that collectively has decades of big brand experience with clients such as Lennox International, Alcatel USA, Affirmative Insurance, Nestle’, ACE Cash Express, JC Penney, Delta Airlines, Home Depot, Suburu of America, TGI Friday’s, Fujitsu, Mary Kay, and Anheuser-Busch.

Philosophy

Our Philosophy is simple:

Think Smart.
Work Smart.
Do What's Smart for the Client's Business.

Clients may not always listen to their agency, but we’ve never met a client that didn’t listen to their customer. We’ll sit in a restaurant, hang out in a grocery aisle, or go on a service call and listen to what the customer is trying to tell us. Then, we tell that to the client.

Our smartest work is inspired by what we hear customers say.

Key Executive Biographies

Charlie Calise

Recognized by Who’s Who of American Business Leaders as an industry leader, Charlie has over 20 years of brand, marketing and agency management experience. His diverse background includes packaged goods, hospitality, health and beauty aids, restaurant, technology, e-commerce, food and beverage, and sun and skin care, to name a few. Charlie has managed large multi-national brands such as Nestlé, Coca-Cola USA, Schering-Plough, Abbott Labs, Campbell Taggart and Borden Snack Foods. Prior to Calise and Sedei, Charlie was with Publicis and Ted Bates Worldwide. Charlie is an original and his passion for our clients’ business drives the heart and soul of Calise and Sedei.

Don Sedei

Recognized as an Adweek Art Director of the Year, Don has over 20 years of creative experience and has led creative for some of the largest agencies, including Della Femina, Bloom, NWAyer, BBDO and Temerlin McClain. Over the course of his career, Don has created original and impactful advertising for JCPenney, Delta Airlines, Georgia-Pacific, Maybelline, Maxfli, Schering-Plough, Nestlé, Wachovia Bank, Stouffer’s, Steak & Ale and the list goes on. At ©alise and Sedei, Don has led and developed successful campaigns for Don Pablo’s Mexican Kitchens, Rosewood Hotels and Resorts, Anheuser-Busch, DSC Communications, Alcatel USA, ColorTyme, Petmate and more. Don is the original creative force behind Calise and Sedei.

Robert Greenberg

With 23 years of experience on both the agency and client sides of the business, Robert has a strong background in consumer marketing, with experience in advertising, media, consumer research, sales promotion and customer acquisition and retention. At The Integer Group, Robert was responsible for providing senior leadership to multiple agency teams including 7-Eleven, Dave & Buster’s, RadioShack and Pilgrim’s Pride. His experience includes the development of strategic advertising, promotion and media plans across a broad range of categories.

Joan Buccola

With 23 years in production management and a degree in graphic design, Joan Buccola brings experience, a fine eye and a passion for perfection to every project. Her mechanical and aesthetic skills enable her to approach computer-based production from a commercial art perspective, while her extensive knowledge of printing and manufacturing processes provides a unique insight into best practice production. Joan not only understands how to get the job done most effectively, but also cost-efficiently. She's worked national accounts such as The Quaker Oats Co., Blockbuster Entertainment and Consolidated Restaurant Operations and knows how to deliver quality production material in large volume, promptly.

Jill Juncker

Jill has over twelve years of experience in advertising, and has been part of Calise and Sedei for nearly five years. She earned her law degree from the University of Texas at Austin, and previously worked with Euro RSCG MVBMS Partners (known as “Messner”) and Publicis New York. Some of her former clients include Ambien, Club Med, Lancôme, Siemens, and Quick & Reilly. Her primary accounts include Service Experts and Virbac.