It's a little known fact that Taco Cabana has been making Mexican food from scratch for over thirty years. Flame grilling the fajitas, adding fresh vegetables to the rice, making fresh flour tortillas - the beans alone take four hours to cook! The “Obsession” campaign is the unvarnished truth about how Taco Cabana goes about making great-tasting Mexican food. The advertising showcases Taco Cabana cooks in the kitchen, who with great effort and care, prepare food by hand.
Virbac
Based in Nice, France, Virbac Animal Health is the largest independent pet pharmaceutical company in the world. While Virbac enjoys strong awareness of many of its brands and products, the company hired Calise and Sedei to help leverage the awareness of their individual product lines into a leadership position for the corporation.
Service Experts
A division of Lennox International, Service Experts operates 135 heating and air conditioning service centers in the U.S. and Canada. Our agency was hired to differentiate them in a category cluttered with “Mom and Pop” competitors.
Charles Calise of Calise and Sedei has established a nonprofit organization, Brunch For A Bunch, which will host a series of four fundraising events for children’s charities each year. The organization's first event, scheduled for October 24, 2009 at Fearing’s Restaurant in the Ritz-Carlton, will benefit The Texas Scottish Rite Hospital for Children.
